A musical macaroon – is it light, sophisticated and executed to perfection, or is it mostly air and sugar? Sound is poppy without being completely predictable, and production is smooth and well balanced. But is this a band or a manufactured pop act? Is the retro styling genuine or cynical? Are the references to fandom and celebrity ironic or a cue to audience behaviour? In other words, it’s an enjoyable enough three minutes, but are we being had…? At least we know this is a band with a sense of humour – kudos for allowing the bearded journo to steal the show in this clip.